Today, the Scotch industry is worth billions, with steady growth seen year over year. In the last two decades alone, a continual, uninterrupted rise in the price of Whisky has been witnessed, unblemished by crises or slowing economies resulting in the value of Whisky increasing by 582% since 2009. With Scotch now consumed all over the world, the popularity has boomed with Scotch remaining the most popular global whisky category in American, Japanese, Irish, and World whisky categories.

When looking at investment, Scotch whisky continues to grow rapidly in both auctions and secondary markets. In 2019, a bottle of Whisky sold for $1.9 million in 2019 exploding records, making the Macallan Fine and Rare 60-Year-Old 1926 the most expensive bottle of wine or spirit ever auctioned. When compared to the $US558,000 record for the most expensive wine bottle, one can clearly see Whisky’s appeal as a drink and alternative investment.