Global growth in spirits continues through any hardship, making whisky investment the smart choice.
Scotch whisky is unrivalled across the global whisky scene, in terms of reputation, sales volume, collectability, and history. When Cognac led the way in key Asian markets, Scotch whisky entered and took over the market. In the US, post-prohibition, Scotch rose and became the most loved spirit by the American population. Today, in every corner of the globe, Scotch is known and enjoyed. The worlds of Scotch whisky investment is only just opening up.
Scotch whisky is responsible for over 21% of all food and drinks exports from the UK. A large part of this comes from whisky investment, as the sector creates thousands of jobs for UK nationals and attracts record numbers of tourists to Scotland’s many distilleries every year. With an annual GVA of 5 billion to the UK economy, Scotch is truly Britain’s liquid gold.
Knight Frank’s luxury investment index is a globally renowned report focusing on global wealth and the performance of various collectable assets- such as art, classic cars, wine and whisky. Each year the figures have highlighted incredible growth for the Scotch whisky asset class and surprisingly has continued to outperform cars, coins, watches, handbags, and most other luxury collectables and investments. As a separate entity with no affiliation to the whisky industry, the Knight Frank report provides a non-biased look into the continuous success the whisky industry enjoys.
The Rare Malts Index showcases an increasingly rare collection by Diageo, the worlds largest drinks company and owner of some of Scotland’s most famed distilleries. The chart shows the growth of auction trading in the UK since 2008, with a focus on the Rare Malts Selection and variants. By focusing on one market and a particular selection, the graph showcases how collectability and buyer’s behaviours have progressed over the past decade. Collecting whisky is greater than ever.
Scotch whisky is regulated strictly and overseen by government bodies, making it a safe investment. SWA, the body the regulates Scotch whisky production, makes sure the liquid is distilled to the highest standards and follow a set of rules and laws passed down over the decades. Out of all the whiskey categories, Scotch is the most strict and monitored in the world, making it the most straightforward and most hands-off investment
The global whiskey market is everchanging, as more and more countries enter production. This competition takes distilling to new heights and also, by comparison, clearly showcases the rich history and centuries of refinement Scotch whisky has undergone. Authenticity, provenance, and well-aged assets for great prices; Scotch whisky has it all.
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